Top Mobile Commerce Trends For 2017 That You Should CheckoutWeb Design | Blog | Published On: May 11, 2017
As per the Forrester Research Report, it is expected that the U.S mobile users will spend $90 billion through payments by the end of 2017. It is approximately 48% surge over the $12.8 billion spent in 2012. Gartner also forecasted that in 2017 U.S. consumers’ mobile engagement behavior will push up mobile commerce revenue to 50% of U.S. digital commerce revenue.
Some of the leading market analysts have predicted that mCommerce industry is authenticated by increase growth of the mobile payment industry. In the recent time, mobile payment has gained a huge popularity as there are various market giants like Google Wallet, PayPal, Apple Pay, Venmo, Masterpass and more working hard to consolidate their position in the face of expanding competition fueled by newbies.
With the constant growth of mobile payment industry, it can be noticed that the mobile commerce is the future of the eCommerce industry. Considering the future, 2017 and beyond will be the most wonderful time for mobile commerce, so let’s have a look at the latest trends of mobile commerce that you should adopt.
Mobile Commerce Trends Of 2017
Last year, 54% of US and UK online shoppers have utilized mobile wallets at least for one time. And this year, it is expected that the worldwide mobile payment market will hit $780 billion. Through 2017, more than 60% of 1.5 billion smartphones that are going to be shipped, will make use of the Near Field Communication (NFC) technology.
Using mobile payment solutions, customers can finish an online transaction in several clicks. As per the report, there are various retailers, who have adopted mobile payment solutions and got help in reducing the abandonment rate by 80%. Retailers also claimed that mobile wallets are the best solutions that speed up the checkout time by 58%.
Fortunately, the US mobile payment volume is going to reach $503 billion in the next three years. If you are still running a brick-and- mortar store, developing an m-commerce application supporting payment capabilities must be your priority for 2017.
Video Content Will Play Important Role
As per the latest report by Cisco, videos will make over 80% of Internet traffic by 2020. Today, various eCommerce merchants are there, who is making use of videos for product descriptions, customer service, advertisements, customer testimonials.
With the inception of faster mobile internet broadband like 4G LTE, a lot of mobile users are consuming rich media content in the easiest way. It is expected that it will catalyze paradigm shift of video content marketing efforts to mobile devices.
This year, more and more eCommerce businesses are going to use video content to represent their products and services among their customers to get various advantages.
Augmented Reality & Location-based Solutions
Augmented reality (AR) will dominate the market in 2017 as it is playing a significant role in shaping the industry. Shoppers can try products without touching it by configuring an application with their mobile camera.
All those mobile applications that augmented reality will boost the shoppers’ experience, making it more interactive and realistic.
Let’s take one such example of an app:
Recently, one of the biggest cosmetic brands L’Oréal Professional has used AR technology to show hair salon owners to show stands for hair care products. Now, the sales rep can make a choice of 3D model of their product in Augmented application and imitator size products in augmented reality in their customers’ salons.
Through this technology, customers can know how would product look without trying it. Therefore, we can say that 2017 will be an important year to see a surge in AR applications as they have given a new face to the mobile commerce industry.
Give Maximum Attention On Customer Loyalty Program
In this modern era of customers, it’s time for all the e-retailers to use enormous tools and platforms that are preferred by their targeted audience. A leading coffee company ‘Starbucks’ offers customer loyalty program that helps the company to make $1.2 billion richer.
Various retailers have adopted “Try first, pay later” approach to fight return rates and open local service centers to take orders and facilitate the delivery process. There are lots of mobile applications like Spring and Wish that have set new shopping trends by delivering Instagram-like product catalogs and important tips from designers and influences.
Approximately 76% people, whose age is between 18 to 34 in the US do not mind to get push notifications from the brands they are loyal to. However, if you are also looking forward to getting huge success in the eCommerce industry, it would be good that you find out what your target audience is expecting from you and you should act accordingly.
Smartphones And Micro-moments
As per the research, customers are constantly checking their smartphones and often multitasking while using. Therefore, they also expect one-touch purchases or instant order placement solutions and the ability to quickly browse, purchase or browser through transactions whenever they want.
Various retailers have adopted responsive solutions as these solutions can help streamline and optimize these processes. For example, there are various shoppers, who can do the following:
- Instantly scan virtual loyalty cards at the register.
- Rapidly swipe or tap the way to customize products like shoes or clothes with varied colors and labels while riding the subway home.
- Buy goods from within favorite digital magazines right as they can read about them.
These are the top Mobile Commerce trends of 2017 that you should check out and consider while developing a mobile commerce app for your business. These trends will rule the 2017 mobile commerce market, making it more successful.
If you want to develop your own mobile commerce application with desired features, you can get in touch with a leading mobile app development company that has experience of developing mobile commerce apps. Moreover, you can also check out their portfolio and get the idea that whether the company has experience of developing such apps or not.